TOYOTA TANZANIA LTD

HISTORY

The Toyota brand was introduced into Tanzania by the Karimjee family through International Motor Mart.

The holding company Karimjee Jivanjee Ltd has a long and established history in East Africa stretching back to 1825 when they first arrived as traders from the area of Cutch, in India, to the island of Zanzibar.

International Motor Mart was originally set up as a trading company in 1927 and independently registered in 1942. In the 1950`s it represented American and British motor companies, such as Willys Jeep, Nash Rambler, Commer Trucks and Rootes Group products such as Humber, Hillman, and Sunbeam.

Toyota Tanzania Ltd is the flagship brand of the Karimjee Jivanjee Group, and has been the exclusive Toyota distributor in Tanzania since 1965. Toyota Tanzania is the third oldest Toyota Distributor in Africa, and is the market leader in the new vehicle segment in Tanzania. Within the last decade we have seen a rapid pace of change within the automotive sector, presenting a number of opportunities and challenges.

To help us succeed in the future our purpose is focused on sustainability and to providing the best mobility solutions for our customers. Believing there is a better way to do something is at the heart of Toyota’s philosophy. This ethos encourages our organisation, our people and networks to continuously challenge, improve, adapt and exceed expectations. Toyota calls this the ‘Kaizen’ way.