Africado Ltd was incorporated in 2007 as the first grower of avocadoes in Northern Tanzania and is Tanzania’s largest grower and exporter of avocadoes. In December 2012, Africado Ltd, alongside their partner Westfalia Ltd of Tzaneen, South Africa, was awarded a grant by TradeMark East Africa Research and Advocacy Challenge Fund (TRAC) to construct a state-of-the-art packaging, cold chain and export facility that will export avocadoes grown in the Kilimanjaro area to the EU and the Middle East via Mombasa port, thus developing the export market for Tanzania and increasing returns to farmers. The project has led to the creation of over 130 permanent and 120 seasonal jobs at Africado, of whom 50% are women. It has also resulted in 2,290 farmers being trained in how to plant and maintain Avocado crops and made aware of the harvesting and crop production techniques that will meet rigorous export standards. The project has achieved improved efficiencies, and product quality at farm and processing facility levels and has opened new markets to Africado and its famers. This in turn has enhanced Tanzania’s reputation as a quality producer in agri-product markets while raising the global profile of Tanzanian avocados.